Seed defines the journey of the fruit. Beginning as a seed, being planted, growing, transported and mixed into a fresh, healthy drink. The main concept behind the brand is to highlight the raw and natural materials as well as the rugged machinery used to make the product. The icons reflect a playful vibe yet is still mature as pastel colors are used. The fruits and vegetables work well with the natural aspect of Seed, whereas the tools and machinery help highlight the industrial side.